Module 1: Introduction
-
Welcome! (1:31)
-
Does Facebook Advertising Work? How? (2:06)
-
Facebook Ads VS Google Ads (4:58)
-
Boosted Posts VS Ads & How The Auction Works (4:47)
-
The 2 Overarching Approach To Running Facebook Ads (4:35)
-
How To Pick A Facebook Campaign Objective (5:38)
-
How To Set Up Conversions Using The Pixel (The EASY way) (5:08)
Module 2: Campaign & Ad Set Best Practices
-
Structure Your Campaigns For Success (3:55)
-
Ad Set Set Up (1:51)
-
Audiences: Custom & Retargeting, Core, Lookalikes (14:25)
-
Audience Insights Tool (11:22)
-
How To Structure Your Ad Sets To Be Cost Efficient & Conversion Effective (6:06)
-
Audience Overlap Tool (2:45)
-
How To Conquer The Learning Phase (6:15)
-
Ad Set Mechanics, Audience Stacking, Optimization Windows (11:31)
-
Placement Optimization & Asset Customization (5:14)
Module 3: Ad Types & Creative Best Practices
-
Ad Formats (11:33)
-
Instagram Shopping Ads (2:51)
-
Integrating UGC & Influencer Content Into Your Ad Strategy (2:52)
-
Nail Down The Right Creative Mix (4:03)
-
The Golden Number Of Ads To Have Per Ad Set (1:59)
-
Anatomy Of A High Converting Ad (Ecomm & Lead Gen) (8:05)
-
Creative Hack: Easily Create Video Ads & GIFs Using Canva (3:08)
-
Video & Image Ads Checklist Before Launch
-
GAMECHANGER: Types Of Dynamic Ads (9:56)
-
Lead Generation Ads (16:38)
MODULE 4: Adopting The Test & Learn Mindset
-
The 2 Ways To Run A Test (A/B Testing VS Auction Delivery) (5:09)
-
How to Develop A Test Hypothesis + AB Test Set Up Walk Through (13:29)
-
Split Testing vs Lift Testing (3:48)
-
The only KPI that matters: Incrementality (4:04)
-
Measuring Incrementality: Single Cell vs Multi Cell Testing (7:26)
-
Cheat Sheet: How To Pick A Test Approach For Your Business (3:14)
-
How To Analyze Ad Performance & Interpret Results (14:00)
-
The Breakdown Effect Explained
Module 5: Advanced Strategies & Considerations
-
Bidding Strategies (Auto VS Manual) (3:42)
-
Revealed: Bidding Strategy Winning Combo (6:11)
-
How To Set A Budget & Calculate ROAS (7:23)
-
Successful Brand Building Techniques (8:50)
-
Competitor Research: What Ads Are They Running? (3:05)
-
Using AI to Power Your Creative Strategy (Dynamic Creative) (5:43)
-
Social Ad Considerations In A COVID World (4:23)
Module 6: Attribution Models
