Fostering Diversity in the Ad Tech Industry
Did you know that only 28% of corporate leadership at 16 Fortune 500 companies are women or POC? In fact, 7 out of 10 Senior Executives are white men.
With companies becoming increasingly transparent about the demographic breakdown of their staff, there is a consistent pattern being revealed: extremely low percentages of women & POCs in management and director levels or higher.
"Multiple sources, who all identified as people of color, said the ad tech industry suffers from a lack of diversity, which has led to systemic issues such as cultural problems, a comparatively small network of peers and mentors—which can inhibit upward career mobility—and a lack of sufficient leadership from trade bodies, specifically the IAB."
“They almost have a look of shock when they find out I’m the COO of the company. It’s almost like they expect me to be the assistant…” — Corean Canty, COO, Goodway Group
Work needs to be done, let's make waves.